New Balance needs no introduction. They’re a very well known sporting brand offering the highest quality in sporting goods. I was very excited to score numerous freelance projects from their creative department and develop a good relationship with the team. I created a classic but modern twist to my designs to complement the style and feel that New Balance shoes provide which is a timeless vibe. I worked mostly on social media marketing, creating looping GIFs and graphics used for their website and EDM communications. I also worked a lot on videos which featured a lot of animated motion graphics.